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omnichannel contact center

The Case For Crafting a Personal Definition of Omnichannel

In today’s competitive business landscape, having omnichannel customer support is crucial to success. There’s this idea that to ‘do omnichannel’ (hands up all of you who honestly hate that word) you have to be super literal about the definition of ‘omni’. To many this equates to voice, email, SMS, chat, Facebook and Twitter – and increasingly […]

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Cx tools

CX is Everybody’s Baby – Here’s Why You Want it to be Yours

Still mystified by the whole customer experience (CX) thing? Or do you roll your eyes at yet another piece of jargon? Stop. Read this. Editor’s note: So we just realised that we’ve been doing a series on crafting your agent experience but we haven’t yet really delved into defining the whole CX thing to begin with.

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ZaiLab

3 Critical Call Center Metrics for Successful Outbound Campaigns

By far the biggest factor in the success or failure of your campaigns over time is not your outbound call center solution, it is whether and what you measure. This is not a particularly shocking statement – it is kinda like saying the biggest factor in the success or failure of driving your is not blindfolding yourself

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contact center

The Next Frontier in Routing – or Why Skills-Based Routing is not Nearly Enough

Skills-based routing is pretty great – don’t get us wrong – but there is so much more we could do. We are talking about smart inbound routing.  Routing has come a long way since the first automatic call distribution device was created. Those early devices were surprisingly sophisticated little blighters – just have a look at

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