The Voices of Humanity Expedition

Zailab founder and CEO Nour Addine Ayyoub is a visionary businessman, but many also know him as a humanitarian.

His charitable organization, the Ayyoub Foundation, celebrates humanity, and provides resources where they are most needed.

As part of his work to promote dignity and equality for all, Nour Addine conceptualized the Voices of Humanity project, which aims to collect and share the voices of the world and celebrate not only our diversity, but the things that unite us all as one.

To achieve this, he wanted to embark on an epic journey from one end of the African continent to the other.

Nour Addine called on the assistance of the Zailab industrial design team to create an out-of-this-world vehicle that could travel the old Cape-to-Cairo route and be eye-catching enough to kickstart conversations along the way.

The result was the 18-ton ZaiTruck, created by his team as a visual representation of not only Nour Addine’s vision but also the values of his company and the people working within it.

With Nour Addine himself behind the wheel, the futuristic vehicle traveled from Cape Town to Cairo, carrying the precious cargo of its various encounters along the way.

It was an adventure of a lifetime, characterized by many challenges and life-changing moments.

Watch the highlights now:


Follow the rest of the journey on YouTube: