Business

omnichannel contact center

The Case For Crafting a Personal Definition of Omnichannel

In today’s competitive business landscape, having omnichannel customer support is crucial to success. There’s this idea that to ‘do omnichannel’ (hands up all of you who honestly hate that word) you have to be super literal about the definition of ‘omni’. To many this equates to voice, email, SMS, chat, Facebook and Twitter – and increasingly …

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